More Australian small to medium businesses (SMEs) are responding to Australia’s adoption of smartphones and tablets, according to the 2013 Sensis ‘Ebusiness Report’, authored by Christena Singh.
Clear statistics show 96% of Australians are now online and the proportion accessing the internet via a tablet increased to 50% (up from 34% in 2012) and 68% via a smartphone (up from 58% in 2012).
The Sensis ‘Ebusiness Report’ stated “The number of SMEs that have optimised their websites for mobile devices has almost doubled, to 17%, in the past year, up from 9% in 2012, and 5% in 2011.
The report also revealed “Consumers in higher income brackets are more likely to use their portable devices to research and purchase so it’s important that businesses can be easily found online if they are to make the most of this trend,” says Singh.
Other key findings include:
The number of SMEs using internet marketing increased to 45% in the past year, up from 38%,
32% are using search engine optimisation (up from 29% in 2012),
29% are advertising on social networks (up from 22%), and
21% are using paid search engine marketing (up from 17%).
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