Mobile Marketing?Mobile marketing is simply the process of marketing to people via their mobile devices, principally their Mobile Phone. The penetration of Smartphones in Australia is now over a staggering 66% - and rising rapidly.
Mobile Marketing is really just an extension of internet marketing, as more and more people are starting to spend more time on their Smartphones and less time on their Desktop computers.
Now, savvy businesses are starting to realise the potential of Mobile Marketing as this is what the majority of consumers carry around with them 24/7
Mobilisers.com.au successfully uses Google Pay Per Click Campaigns and organic search marketing to get your product or service a high ranking, on the first page of Google.
We do this in conjunction with a specially constructed Mobile Friendly Website as well as utilising Social Media.
One recent campaign we materminded, had a great response from our client's prospects, giving a Click Through Rate (CTR) of 3.2% - whereas the industry average is 1%.
Our client was very satisfied !
Local and Social (courtesy survey from Search Engine Marketing East)
The survey asked, “Are you more likely to use a company if you can find their info on a social networking site?”
69% say yes
13% say no
18% are neutral
How are consumers finding local businesses on social networking sites?
56% — company pages (i.e. Facebook pages, social profiles, etc.)
55% — recommendations from friends
48% — via promotions
What do consumers want local businesses to do on social networking sites?
81% of consumers want the business to respond to posts/messages (from fans/followers)
78% want to see promotions
74% want to see regular posts
66% want to see pictures
What about reviews and ratings?
60% of respondents say they’re important
78% of social networkers say they’re important
71% of mobile users say reviews are important
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